Tangled with flora and bounded by still waters, the Neoclassical Villa Emden peeks out above the treetops on Isola di Brissago. I worked for Damn Fine on translating the full branding package created by Studio Nari into the digital environment to enhance the presence of this historic luxury Hotel and botanical garden on the web.
The UX design process helped us to establish the key goals for the website, the information architecture and content structure. We created a simple user journey to ensure that booking and enquiring is a smooth process.
I worked on creating a straight forward, adaptive design system that enables the client to create and adjust page content without assistance. The block design system provides building blocks for this; each meticulously designed to fit in any order. I kept the aesthetic clean and minimal to support the branding, whilst adding elements of flair through interactivity. Interactive elements grow into the page with a slow easing to reflect the botanical garden and tranquil environment of the hotel.