Dishoom pays homage to the Irani cafés and the food of all Bombay in locations throughout the UK. I worked with Damn Fine to refresh the Dishoom website to better represent the ethos and mission of Dishoom, allow the guests to better understand the work they do within their communities and provide a platform for the company to grow.
A key challenge for UX was to disrupt the usual user flow to allow Dishoom to portray the things that mean the most to them to the visitor - their charity work, their events and their championing of Indian culture. I worked on a completely new flow to give these things a spotlight.
Through a collaborative, transparent process with the client, we explored concepts to do with the printed medium, old newspapers from Bombay, the relationship between a printed artifact and the digital screen, the visual language of the Dishoom Cookery Book and many other avenues.
Using old Bombay advertisements as inspiration I created individual adverts for each location, allowing for the distinct personality and key design elements of each restaurant to shine through. The adverts provide a rich texture to each page design, reinforcing the concept of a printed artifact
The finished site is rich with texture, quirkiness and personality. It reflects the experience of visiting a Dishoom location and the slightly barmy, sepia-tinted idea that created it.